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Growth

This is us

GROUTH stands as a boutique consultancy and trading firm, powered by a team of highly experienced professionals. We have the intellectual bravery to find original and relevant solutions to deliver superior and consistent growth. We equip clients to navigate the most complex commercial challenges across diverse industries within Latin America.

What we Solve:

Commercial challenges

We serve as allies and natural evangelists to our clients, guiding them through the complexities of commerce with next gen consulting that ensures sustained growth.

Our decision-making support and data-driven insights empower informed strategies, while our fresh approach to market positioning ensures our clients’ brands excel in competitive spaces.

By developing tailored growth strategies and streamlining operations, we are committed not only to simplifying the business landscape but also to amplifying our clients’ success in the ever-evolving era of commerce, as we understand ‘digital is everything but not everything is digital.’

some Products & Services

Elevate your team’s performance with our unique three-day workshops designed to enhance unity and creativity.

1. Creative Immersion:

Fostering innovation through specialized programs.

2. Tailored Reporting:

Providing CEOs with exclusive reports and insights from an expert external perspective.

3. Unity & Commitment:

Building strong, cohesive teams.

 

Our check-up program meticulously identifies your prime opportunities for growth and strategic planning.

1. Selective Focus:

Pinpointing high-potential areas to concentrate resources.

2. Standards & Advantages:

Balancing quality standards with competitive edge development.

3. Rapid Insights:

Delivering actionable insights with a swift two-week turnaround.

 

Our crisis intervention strategies offer swift, effective responses to market upheavals, policy changes and burning platforms that can wipe companies off the map.

1. Market Adaptation:

Quickly adapting to market and policy fluctuations.

2. Market Penetration:

Assisting companies in successfully entering new markets by deciding critically how and where to enter.

3. SWOT-Inspired Tactics:

Implementing strategic, rapid-response interventions.

GROUTH deploys real-world testing environments to validate market entry and prove concepts before full-scale capital commitment.

1. Real-World Concept Proofing

When a solution works in theory but requires evidence of consumer behavior and operational viability in live market conditions.

2. Hybrid Model Stress-Testing

When complex value chains—such as balancing social impact with commercial revenue—require an integrated proof of concept.

3. De-Risked Market Entry

When entering contentious or high-barrier territories requires a validated brand strategy and “license to operate” before permanent infrastructure is built.

In Latin America, defined by volatility, fragmentation, and political and economic divergence, it is required leadership models that are flexible, locally informed, and execution-oriented. GROUTH provides fractional senior leadership to help companies operate, decide, and grow across complex markets—without the burden of building full-scale regional structures.

1. C-Suit Solutions in Volatile and Fragmented Markets:

When constant political, regulatory, and economic shifts require experienced leaders capable of navigating uncertainty with local insight and regional perspective.

2. Strategic Execution Across Diverse Geographies:

When fragmented markets demand on-the-ground leadership to align headquarters strategy with local realities across multiple subregions.

3. Scalable Presence Without Fixed Organizational Cost:

When companies need senior decision-making power and market supervision without committing to permanent roles or heavy regional infrastructure.

4. Granular Market Intelligence for Critical Decisions:

When growth and portfolio strategies depend on deep, real-time understanding of local dynamics rather than centralized assumptions.

We think wider, deeper, better.

Our approach to challenges
is always driven by our

BOLD POINT OF VIEW​

Over 30 years of experience across several regions and many industries gifted us with an incomparable market sensitivity.

We are not scared to think differently and we always leverage the team’s greatest strength: our endless appetite for curiosity. And that’s how we can reach both original and relevant solutions that lead to superior continuous growth.

our way of working

At GROUTH, our cross-functional and fresh approach to commercial processes establishes the foundation for rapid and meaningful transformation.

We trust our instinct to lead the way, while our energetic work rhythm sets the tempo. Acknowledging that 80% of results are produced by 20% of focused efforts, we concentrate on what’s most important.

Thus, our method achieves an optimal balance between cost-effectiveness and the quality of the outcome.

01

Straight Talk, Deep Thought:

We prefer direct communication coupled with thoughtful analysis.

02

Fast Trasformation:

We excel in intense, short-term engagements.

03

Select clientele:

We commit to a maximum of 12 projects each year for dedicated service.

04

Avoid bureaucracy:

We do noise-cancelling ways of working to improve on silence and avoid waffle.

“Growth” by the Founder​​

 
 
 
Leandro brings 29 years of experience, including 6 years as CEO, leading value creation across global organizations such as Heineken, WPP, Unilever, and Essity. He has served twice as Global Vice President of Marketing and spent 16 years as a member of Global, Regional, and Local Boards of Directors across Asia, Europe, and the Americas. Holding a Master’s degree in Human Development, he has lived in six countries, including China, Mexico, and Germany, which gives him a distinctive authority to transform multicultural teams and strategies. Married and the father of three children, Leandro splits his time between Buenos Aires and Cuernavaca. He is a scratch golfer and an accomplished guitarist.
 
 

THE TEAM​

All of GROUTH’s partners and collaborators share a rare combination of technical and human capabilities that allow us to understand the most complex problems from a transversal point of view.

From former GMs and VPs to successful business people, there is no doubt that our experience distinguishes us. But it is not only the amount of time on the field what makes us special, but also the number of different fields we have played on.

Leandro Berrone

Founder & CEO

Diego Durazo

COO & Senior Partner

Karina Imach

Positioning Director

Josep Ferrer

RTM & CAM

Virginia Bello

Art Director

Maxi Maddalena

Chief Advertising Officer

Aldo Rodriguez T

South Cone & Leadership

Maxi Scocozza

Chief data & analytics

SOME OF THE COMPANIES WE WORKED WITH

Let's Get in

Touch

Argentina

Florida 981, Piso 2,
Retiro 1006

México

Av. Tabachines 363,
Lomas de Cuernavaca,
62584, Mexico

Cuautla 116, Hipódromo Condesa,
CDMX, México 06170